India - First Term Vodafone Advert

India is currently leading the new Vodafone Together First Term Commercial as Mia. Created by Leo UK, the campaign follows Mia during her first term at university. Through voice notes, video calls, texts, and small everyday moments, First Term captures the quiet ways families remain connected — from accidental messages to late-night calls home.

The advert was directed by Bob Harlow and launched on the 1st of February 2026 and has an extended run until the 1st of June 2026!

Keep an eye out when watching TV for our India! Here’s a link in case you just can’t wait to see it: https://www.youtube.com/watch?v=w2XSx8rIP7U